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Job Role Insights: Web Experience Manager

When we go through any website, we are tempted to buy or try a new product or service. The reason why this happens is because the web designers create the graphics and ideas about that particular product in a very appealing manner.

Web Experience is being able to manage every single look of the every page that the user tries to access. What the company is all about, what products or services are on offer, what are the after sale services, where to look for sales offices are some of the pages that most of the users would like to know when they visit any web page. The same should be an easy and pleasing experience to the user. A user should be able to find the details in the fastest way, with all details well displayed and also a delight for the eyes and mind.

This holds true not just at the website level. The design and marketing team needs to ensure that this experience level is spread across all the various social media platforms and channels where their presence is relevant. The aim to build a strong User Experience for a consumer, and to build a Web Experience team is to make sure that all these channels are covered at regular intervals and correctly updated for any user that comes across the company website or web page on other portals.

There are various Content Management Systems that allow organisations to ensure compelling, super responsive customer experiences across their website, webpages on social media, a variety of devices and in various languages as well.

Web Experience Management is an advanced tech platform that provides the organisation an easy to use interface that will help in adding photos, videos, text, documents, gifs and other elements that eventually gives the user the most optimised experience.

What are the skills that a Web Experience Designer needs to have?

  • Research: The individual must be able to look at data objectively while correlating the data with various user behaviors. Proper testing protocols must be utilized and testing must be ongoing so that we have the most relevant and recent data available.

  • Usability: A UX professional must be in tune with how most people use products, devices, platforms, and systems. Whether they’re clicking a link or swiping right, usability is of the utmost importance when designing digital properties, and users must find them a delight to use if the product is going to be successful.

  • Information Architecture: UX is about delineating information so that it’s easy to absorb and comprehend. Every user that picks up your product or uses your platform must be able to find the necessary information, read it swiftly, and comprehend all the information, even if they’re merely skimming the information instead of thoroughly reading.

  • Interaction Design: This describes elements of design that users may interact with, such as animations and clickable links, as well as hover effects. These should be easy on the eyes and a delight to use without being overbearing or data heavy. An interaction design expert will know how to create engaging designs that users love to interact with.

  • Visual Design: By using shapes and various colors, UX designers can create a soothing environment that boosts enjoyment and increases the chances of a conversion. Experts in this field use color combinations and visual effects to draw users in and keep them entertained while pushing for the sale or otherwise the conversion.

  • Content: A content specialist will know how to keep users educated, informed, and entertained. With the right information formatted especially for your target audience, you can keep users arriving and lingering longer, which is always great for business.

Typical JD of a Website Experience Manager

Design Consulting

  • Facilitate collaborative design sessions including sketching and ideation.

  • Lead design reviews and drive decisions.

  • Create design solutions with a multi-faceted team, taking into account how digital, physical, and service channels work together

  • Represent the design team brand, and deliver a consistent design process to partners.

  • Understanding great designs are achieved iteratively.

  • Visualize ideas in a clear form (sketch, diagram, wireframe or prototype) and provide appropriate level documentation.

Design Management

  • Set expectations with the project team and prioritize activities.

  • Create and maintain design schedules.

  • Communicate status and agreements with the project team.

  • Review work with UX managers, keep them updated on project status and escalate items appropriately.

Design Expertise and Execution

  • Maintain the high standards set by the group.

  • Conduct the primary design activities, create deliverables and conduct QA at an expert level.

  • Participate and support research efforts.

  • Commit to improving our process and methods with an emphasis on both effectiveness and efficiency.

Teamwork, Collaboration and Engagement

  • Work well with all partners to deliver work.

  • Support UX team members.

  • Strategically listen to feedback and help guide the delivery

  • Collaborative and cooperative.

  • Has a design position but is not rigidly fixed when presented with new information.

  • Passionate about the team, our mission and the needs of our partners and users.

  • Enthusiastic about UX design.

Empathy & Curiosity

  • Understand user needs, walking in their shoes when possible.

  • Focus on innovation and improvement.

  • Regularly learns more about design theory, practice and tools.

What you have:

  • 2 to 6 years of rich interaction design focused on digital products.

  • Interaction design experience for touch-based mobile interfaces

  • An online portfolio demonstrating interaction design process and thinking

  • Experienced with all aspects of a user-centered interaction design process, including user research, developing user flows, creating wireframes, conducting usability tests and creating annotated design specifications.

  • Experience working in a collaborative multi-disciplinary team within an iterative process and an Agile development methodology. Strong self-management skills, comfortable with substantial responsibility, working directly with our client partners, and capable of managing your project schedules.

  • Proficient in design tools like Sketch, Omnigraffle, Axure

  • Experience running design sessions with cross-functional teams

  • Effective relationship builder-ability to partner cross-functionally, cross-enterprise and work effectively with various levels of the organization as well as various personality types.

  • Comfort in a project-oriented work environment, with a positive attitude and solid work ethic.

References taken from various websites.

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