Updated: Apr 2, 2020
We are all hooked on to the various sites like Amazon, Flipkart, Snapdeal, Tata Cliq etc. Have you ever thought, who works with them to add your favourite designers and brands and makes them available to you at comparatively cheaper prices? Yes, that is the ECommerce Manager. S/he is the one who talks to these websites and ensures in getting the products listed there.
Let us see what is this role all about:
ECommerce Manager is the one who strategizes plans to enlist products on the various web sites. They need to be aware of latest trends and marketing strategies to make sure that their organisation stays in the competition and also becomes a well known brand. Their work is to make their advertising and content strong enough to attract the best ecommerce listing. Also, company’s own websites also need to be updated with the product and price, and other details as necessary.
However, due to the Ecommerce sites working round the clock for any sale or delivery or request/ complaint, the Ecommerce managers also need to work at odd hours to fulfill the requirements. Their work interfaces with that of content, market specialists, advertisers as well as customers. They report to the senior management and their responsibilities include handling the company website, its design and UI, understanding market and competition, creating and following budgets as per the need and profitability, while also creating and training a team of executives to handle all the ecommerce related issues. Any organization looking to create an online presence or with one already will look to hire an ECommerce Manager, hence the demand for this profile is also very high.
Ecommerce Manager Duties and Responsibilities
The Ecommerce Manager handles all the significant aspects of the Ecommerce department in a company that wants to or already has an online presence. They take decisions for the website, the social media and all the online advertising required for the Ecommerce sales to improve. They research and develop marketing strategies as per the latest updates and trends, as also they need to hire talent for the team to do the relevant duties.
The Ecommerce Manager will be responsible to liaise with the Web designers to develop and alter the website as needed. They also determine the format and features of the website for an easier UI for their customers.
Research and Development
As the Ecommerce business is a vast one, and new developments are just a corner away, the Ecom Manager needs to keep himself updated with every new change and trend. He also needs to amend the product, service, logistics, or the website to ensure the traffic is correctly diverted.
Supervision, Hiring and Training
Once a team is required to be in place, to handle the various requirements of the ecommerce side of business, the Manager needs to make sure the hiring process from sourcing, interviewing, training and the employee future in the company is equally well placed.
Financial Planning and Budgeting
Ecommerce Managers generally develop a financial plan that will maximize their resources. They set a budget and plan for e-marketing expenditures well in advance.
Project Development and Presentation
The Ecommerce Manager will liaise directly with the senior management and accordingly plan for any new advances or initiatives to improve the company’s online presence and e-sales.
Ecommerce Manager Skills
An ideal candidate in this case, is an organized, analytical person with strong technical skills. They should be able to multitask effectively and problem-solve as and when needed. He should be able to successfully manage a team and delegate tasks according to their skills. They need to be creative and eager to learn.
Communication: An Ecommerce Manager needs to have effective communication skills to clearly delegate jobs as well as create and present plans that will be relevant for their growth.
Technical Understanding: Apart from social media and modern technology, the Ecommerce Manager also needs to understand and portray the right piece of information through data analysis, financial analysis, strategising marketing campaigns and designing of websites as well as the products on other websites.
Flexibility: The ECommerce Manager must be willing to work long, irregular hours when needed. Changing the strategy as per the changing market trends can come up at any hour. He needs to be available through the strategy planning and implementation
Professionalism: Managing a team and a project calls for a dynamic approach in all aspects of dressing, communication, behaviour and thinking. Meeting with outside vendors, designers or clients gives a chance to prove your professionalism.
Ecommerce Manager Salary and Growth levels
Ecommerce Manager Educational Requirements
A Bachelor’s degree with a Master’s in Business or Marketing will be ideal for this position. S/he needs to have around 3 to 4 years of experience in the field as also a couple of years into managing a team of sales and marketing executives.
Ecommerce Manager Tools of the Trade
Ecommerce Managers use a broad array of tools in their daily work to manage the many elements of their work. They generally include:
Analytical Tools: Google Analytics and other analytical software will be essential for tracking sales trends and making projections of future growth.
Spreadsheets: Tracking data is an essential part of the job. Using tools like Excel and other spreadsheet software makes organizing months of data effective and easy.
Presentation Software: An Ecommerce Manager will be expected to present new initiatives to management and potential clients. An effective, easy to use software such as PowerPoint is essential to creating visually appealing, easy-to-follow presentations.
Smartphone: An Ecommerce Manager must be on call to handle sudden updates, and a significant part of their job is interaction with clients. As such, an up-to-date smartphone with e-mail capability is essential.
Online Sales Portals: Amazon Vendor/Seller Central and similar sites are key to managing the sales portion of the job, and allow the Ecommerce Manager to keep track of sales data in one convenient location.
Through this experience, the most desirable candidates will display expert knowledge in the following areas:
SEM and SEO concepts and strategies.
Online campaign management.
Market research and analysis.
Recruitment and training.
Interview Questions for eCommerce Marketing Manager Jobs
How big is the eCommerce business you are currently responsible for?
How do you develop eCommerce budgets with corresponding key performance indicators?
What are your personal methodologies to successfully deliver on eCommerce KPIs?
What do you think today’s focus on user-generated content means for SEO?
Information sourced from various websites