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#Role Insights : Graphic Designer

Updated: May 6, 2020

Amazing Design !! Great art !! Fantastic presentation !!

These are the words we usually hear about any design. However the efforts behind it is tremendous.

The work done by Graphic Designers to show animations and videos as a way to explain a particular topic, product or service - makes a lot of difference to the end consumer.

A Graphic Designer(GD) is an artist who works either by hand or on a computer software to create visual effects and concepts that become one of the important aspects of communication from the business to customers. The design and effects in the form of advertisements, magazines, catalogues etc become a core part of sales and revenue generation.

A GD creates visual and text based design and effects and shares information in the form of websites and print elements that helps end users to understand the company's product and service better.

The work and function of the GD becomes an integral part of marketing and sales. They work in tandem with teams in advertising, public relations and marketing. They try to understand the requirement of each team as well as the mood in the market. On basis of various briefs received from their team, they create the necessary set of marketing products like brochures and logos, advertising ideas like banners and TV or mobile ads etc.

Skills needed to become a GD:

Excellent understanding of art and design.


Creativity and visual ideation, presentation skills

Communication and interpersonal skills

Good working knowledge of design tools like Illustrator, Photoshop, Advanced Typography and Advanced 3D modeling and others

Excellent knowledge of graphics, animations, design theory, project management, marketing tools and products etc

Knowledge of tech tools like UI and UX, Web design, along with other areas like branding and packaging

Types of jobs available for a GD: (Either on a Full time or Freelancer role)

Graphic Designer - Will create a variety of logos, brochures, flyers and other requirements as mentioned by client

Creative Director - Will lead a team and project to create designs, ideas, ads etc for clients

UX Designer - Will focus on User experience aspects on Apps and websites.

UI Designer - Will create an uninterrupted User Interface on apps and websites to ensure smooth working of the products.

Production Artist - Works on assisting graphic designers with basic layouts and designs and ensure timely production of all materials as needed

Product Developer - Will create specific products as in case of services like greeting cards, gifts, books etc

Art Director - Handles all the departments to create wonderful visual styles and designs for magazines, newspapers and TV productions

Marketing specialist - Works with marketing teams to understand what works in current trends and accordingly creates designs and layouts

Multimedia Artists and Animators - Specialised in animation, these artists create 3d and motion graphics to make visually impacting campaigns

Salary of a GD (average)

Standard JD of a Graphic Designer: (source: Workable)


  • Study design briefs and determine requirements

  • Schedule projects and define budget constraints

  • Conceptualize visuals based on requirements

  • Prepare rough drafts and present ideas

  • Develop illustrations, logos and other designs using software or by hand

  • Use the appropriate colors and layouts for each graphic

  • Work with copywriters and creative director to produce final design

  • Test graphics across various media

  • Amend designs after feedback

  • Ensure final graphics and layouts are visually appealing and on-brand

Candidate Profile:

  • Proven graphic designing experience

  • A strong portfolio of illustrations or other graphics

  • Familiarity with design software and technologies (such as InDesign, Illustrator, Dreamweaver, Photoshop)

  • A keen eye for aesthetics and details

  • Excellent communication skills

  • Ability to work methodically and meet deadlines

  • Degree in Design, Fine Arts or related field is a plus

Keywords to use for profile search: (Search based on actual role requirement)

Graphic Designer, adobe photoshop, Adobe Illustrator, Animation, Designing, project management, InDesign, AutoDeskMaya, VFX, Magento, Wordpress, Coral, Flash, Dreamweaver, HTML, Social Media, Digital Media, Web design, Brochures, Banners, Flyers, Posters, Logo, catalogue

Screening Questions: (some examples of QnA)

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